Evidence library

Applied work, presented with context.

Each record distinguishes the assignment, operating context, intervention, and observed outcome. Evidence is presented as an account of work performed, not a claim of sole causation.

01Higher Education

Precision where the audience was measured in hundreds, not millions.

University of Georgia School of Social Work. An unusually narrow national peer audience called for geofencing and demographic profiling instead of ordinary reach-based thinking.

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8places

Observed movement from #28 to #20 nationally following the campaign period.

02Higher Education

Reintroducing the value of being in the room.

University of Georgia Gwinnett Enrollment. A geographic constraint and decline context focused the work on prospective students able to experience the in-person value proposition.

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Reboundobserved

Applications and student acceptance slightly exceeded 2022 levels after the 2023 decline.

03Retail & Commerce

Six months of traffic, reached again in less than one month.

Oconee Elite / Pella. Display, native, and CTV activity were introduced after a prior SEO and paid-search period.

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1.2Ksite visits

Approximately 350K impressions and 1.2K site visitors in less than one month.