Evidence record / Retail & Commerce
Six months of traffic, reached again in less than one month.
Oconee Elite / Pella
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Selected campaign material showing the residential context behind the Oconee Elite program.
The record
A revised media mix changed the pace of site traffic.
Approximately 1.1K site visitors had been generated over six months through SEO and paid search. The media approach then shifted toward display, native, and CTV activity, supported by audience design and creative stewardship.
The programmatic activity ran for less than one full month. The relevant Performance OS disciplines were Discover, Architect, Execute, Optimize, Measure, and Govern.
Observed outcome
Approximately 350K impressions and 1.2K site visitors were recorded in less than one month. This is a traffic and exposure comparison only; it does not represent leads, customers, or revenue.
Attribution
Exposure and traffic are not commercial outcomes.
The record supports an observed comparison in delivery and site visits. It does not imply an outcome for customers, leads, sales, or revenue.