Search Engine Optimization

Doing digital marketing right starts with a well-built SEO strategy and flawless implementation.


Leading with backlink-driven SEO has many benefits. First, it allows us to define and communicate value (keyword rankings) that leads to results. Second, we can track success concerning real competition. Third, it opens up multi-year contracts and allows clients to invest more monthly to achieve results. Backlinks are when other websites with authority link to our client's website. Backlinking is the secret to getting to the top of Google search results, staying there, and dominating the market. If you get it right, SEO can be a significant competitive advantage in many business sectors. So it is super competitive. Our approach to SEO uses the latest techniques and best practices to ensure high organic rankings for competitive search terms. Our SEO service aims to see our clients rank at the top of Google for high-value keywords.

It's not necessarily a "website" that ranks in Google; it's a page on their website. Therefore if it takes 100 links to get a service page to #1 on Google, it will take another 100 to get another service page ranked. A nice bonus is that the total backlinks to their services pages impact the ranking of the homepage, which Google will sometimes show along with your service page and the first page of Google. You can have multiple pages rank on Google's first page.  We've seen it where one company has all of the listings on the first page! To do SEO right, we do weekly analytics reviews, keyword analysis, and ranking reviews. Volume, relevance, and authority are all key fundamentals to winning. A goal of SEO is to get the client ranking high for so many high-value keywords that they do not need to do Google Ads and can thrive off of the organic traffic.


Data and Reporting

Every business must correctly incorporate analytics. Data and reporting are excellent tools, but they need to be set up properly in order to be completely utilized and increase the financial value of online marketing. KPIs for each channel, specialty dashboards and reporting, technological connectors, and full-funnel visibility are all features of this system.

Strict limitations must always be placed on the statistics and data. In addition to helping our staff make wise choices and offer the best service possible, it gives clients crucial information about the market and consumer trends.

Research and Strategy

What our clients are searching for in a thorough and contemporary digital marketing plan are the results of our in-depth analysis as well as well-known marketing and consumer behavior principles.

Our core belief is that firms may experience strength and momentum in business growth never before seen by carefully leveraging digital marketing and advertising.
We use cutting-edge strategies to better understand the preferences, internet habits, and demographics of your potential clients. In order to determine what's working and attract new clients, we carefully analyze the websites, rankings, and online presence of your competitors.

This gives us the opportunity to develop an excellent digital strategy, together with detailed keyword research. To provide our clients the assurance that things are moving forward, we take the time to evaluate their most recent outcomes, plan each upcoming step, and provide continuous monthly strategy and reporting.

Backlinking SEO

We use the insights gained from the research to determine the ideal backlink profile and categorize our clients based on their industry. 

Obtaining backlinks consists of connecting with the manager of the sites we want to obtain links from (calls and emails) to offer content on your site so they can link to it. These are primarily their service pages. Usually, we have to pay a fee to the site owner that's included in our price. However, once we "close the deal" with the site manager, they link to your page, giving us a backlink. 


In order to stay ahead of this fierce competition after launch, our clients must continue to spend in the same products and continuing optimization. Continuous digital marketing and advertising optimization, along with initiatives for ongoing development, are the keys to long-term success. The most successful rivals of our clients typically invest less money in enhancing their current sales techniques.


The Unbound Marketing System is a proven formula for growth. Here's what our clients have to say about working with us.

Bill Hall

I couldn’t be happier with Rigmarole over the past six years. The Rigmarole team is professional, business savvy, and regularly brings new ideas to the table that are actionable and provide tremendous value.
-President of Murray Plastics

Bradley Floyd

Rigmarole has been our go-to marketing agency for the past five years. Our business has grown tremendously over the years and Rigmarole has been a vital partner all the way.
-President of Northeast Georgia Contracting

Doug Ingram

Rigmarole's work helped us exceed our goal of 15 leads per month by 538% and 5 new customers a month by 324%. Enough said!
-President of Good Shepherd Roofing

Bradley Ballard

Our national accounts now include Walmart, Lowes, Dollar General, Walgreens, and Coca-Cola. Rigmarole is a first-class agency that has helped us attract and serve first-class companies.
-President of Retail Services Inc.

Daniel Perkins

Working with Rigmarole has been a wonderful experience. Their team takes the time to listen to what we need and has created a marketing system that looks amazing, functions, and has brought in increased demand by millions of reels.
-COO of Tayloreel Corporation

Andrew Clyde

Rigmarole created an outstanding website and online store that serves the needs of consumers and our agency clients. The traffic used to trickle in, but now our site gets 12k+ visitors per month, all from SEO.
-President of Clyde Armory

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Take the next step toward market domination by getting your complimentary consultation. Why do we provide this free of charge? Because we are so confident in the value that you will receive and how we can help you achieve your goals.

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