Google Search Ads

Pay-Per-Click advertising can get clients to your site while backlinks are being acquired. This is the quickest way to get you to the top of Google’s search results.

Philosophy

PPC, specifically Google Search Ads, used to be a second, equal, and sometimes stand-alone service. Now, PPC plays a supporting role in “bridging the gap” while the SEO efforts have time to bear fruit. Expectations are set with the clients before the deals are signed that SEO takes time, and the PPC is good for opening an additional stream of qualified traffic while we work.  It is not the be-all-end-all to transformational growth yet a subtle add-on to the thing that matters; SEO.

Data and Reporting

Analytics must be properly included by every company. Data and reporting are great tools, but in order to be fully utilized and raise the financial worth of online marketing, they must be set up correctly. This solution has KPIs for each channel, specialized dashboards and reporting, technological connectors, and full-funnel visibility.

The analytics and data must always be subject to tight restrictions. It provides clients with vital information about the market and consumer trends in addition to assisting our staff in making informed decisions and providing the best service possible.

Research and Strategy

What our clients are searching for in a thorough and contemporary digital marketing plan are the results of our in-depth analysis as well as well-known marketing and consumer behavior principles.

Our core belief is that firms may experience strength and momentum in business growth never before seen by carefully leveraging digital marketing and advertising.

We use cutting-edge strategies to better understand the preferences, internet habits, and demographics of your potential clients. In order to determine what's working and attract new clients, we carefully analyze the websites, rankings, and online presence of your competitors. This gives us the opportunity to develop an excellent digital strategy, together with detailed keyword research.

To provide our clients the assurance that things are moving forward, we take the time to evaluate their most recent outcomes, plan each upcoming step, and provide continuous monthly strategy and reporting.

Google Search Ads Management

We launch by building complete campaigns directly aligned with the client's SEO strategy on the Google Search ad platform. We use the most sophisticated tools to uncover which keywords will perform the best for the campaign and determine exactly which terms and phrases our clients' buyers are searching for. The campaigns are divided into specific ad groups, allowing for the best possible optimization between different markets, industries, service categories, or geographies targeted by the campaign. We create the best ads to catch the buyer's eye and use industry best practices and features, including sitelinks, call extensions, callouts, and more. 

Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimization experts manage and optimize the campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization to improve quality scores. We also implement and experiment with alternative bid strategies and placement. To support the search ad campaign, we also implement retargeting campaigns across all networks so that our client's ads "follow the buyer around the internet" after clicking on a search ad or visiting the website.

Optimization

You'll get regular reports that reveals where your company stands right now throughout the process. As we carry out our strategy for your achievement, you will surpass your rivals in the rankings.

Long-term success is fueled by continual digital marketing and advertising optimization and continuous improvement operations. Top competitors of our clients often spend money on paid media, SEO, and website updates. After launch, our clients must keep investing in the same items and ongoing optimization to stay ahead of these major rivals.

Most business owners don't have the time necessary to manage SEO efforts because it takes a lot of time. This covers periodic keyword and ranking analyses as well as weekly analytics checks. Then, in order to build on the initial campaign, we must continue to produce fresh material, get fresh backlinks, and optimize the SEO and website content in the market. The three fundamentals of winning are volume, relevance, and authority.

The same principles that make up a fruitful SEO strategy must be used to PPC correctly. We're prepared to assist. Our optimization specialists will oversee and manage client campaigns on a monthly, weekly, or daily basis. This includes, but is not limited to, eliminating underperforming ads and keywords, testing new ads and keywords, adding negative keywords, and optimizing landing pages to raise quality scores. Alternative bid placement and strategy implementation will also be done.

As soon as you reach the top, we'll keep innovating to make sure you maintain your position as the market leader in your sector. The traffic that passes through your website will be extremely useful to your company and offer a key path for expansion.

Testimonials

The Unbound Marketing System is a proven formula for growth. Here's what our clients have to say about working with us.

Bill Hall

I couldn’t be happier with Rigmarole over the past six years. The Rigmarole team is professional, business savvy, and regularly brings new ideas to the table that are actionable and provide tremendous value.
-President of Murray Plastics

Bradley Floyd

Rigmarole has been our go-to marketing agency for the past five years. Our business has grown tremendously over the years and Rigmarole has been a vital partner all the way.
-President of Northeast Georgia Contracting

Doug Ingram

Rigmarole's work helped us exceed our goal of 15 leads per month by 538% and 5 new customers a month by 324%. Enough said!
-President of Good Shepherd Roofing

Bradley Ballard

Our national accounts now include Walmart, Lowes, Dollar General, Walgreens, and Coca-Cola. Rigmarole is a first-class agency that has helped us attract and serve first-class companies.
-President of Retail Services Inc.

Daniel Perkins

Working with Rigmarole has been a wonderful experience. Their team takes the time to listen to what we need and has created a marketing system that looks amazing, functions, and has brought in increased demand by millions of reels.
-COO of Tayloreel Corporation

Andrew Clyde

Rigmarole created an outstanding website and online store that serves the needs of consumers and our agency clients. The traffic used to trickle in, but now our site gets 12k+ visitors per month, all from SEO.
-President of Clyde Armory

Totally Free

Your business needs a Blueprint.

Take the next step toward market domination by getting your complimentary Unbound Marketing™ Blueprint. Why do we provide this free of charge? Because we are so confident in the value that you will receive and how we can help you achieve that goal.